Connect

A Quick Introduction!

Meet our Team Players

My name is Christine Estrada, welcome to Purpose Culture. Purpose Culture is filled with so many of my personal passion projects. I hope that the walls of this space hold an invitation to each person to be seen and feel served by our offerings. When I created Purpose Culture I knew that it would shift and change as it wanted to. Leaving it to forge its own path as it changed and I personally grew. Over the years it has done exactly that, our beginnings were out of a heart to provide conscious, sustainable goods to a business seeking to provide more offerings. We have made quite the U-turn. None the less our passion has always been people first over profit. That has never changed and will never change. Our Purposed Journals and curriculum are the trademark of our company, as we desire to see the next generation of our youth find healing, relief, compassion and empathy for themselves and those around them. In addition, we have so much to offer; from a monthly podcasts, to engaging social media content, to products that serve your yoga practice, to a youtube channel offering yoga practices and everything in between. We hope that you will find this space to be nourishing and a piece of home for your body and soul. 

With Gratitude,
Christine Estrada 
Founder of Purpose Culture 

 Say hello to Rose, Purpose Culture’s little assistant! Born and raised right here under the Foothills she loves the local area and people and is excited to be a part of a team that wants to give back and into bettering the community.

Rose ventured a little far from home during her University days as she attended UC Irvine for 4 years before working at a public television studio in Long Beach. Rose then went to become a caretaker for her mother for a couple years before joining a family business in the printing/marketing industry. Today Rose has taken over the business and is running it alongside working with Christine in hopes to be the best helping hand Purpose Culture needs, grateful to be a part of something that will help the future generations!

Rose Veerpong

 Sadie spends most of her days lounging around making sure that anyone who comes over is loved and noticed (and notices her). She is an amazing greeter and companion.

Sadie

The office pup

The Creative Director of Purpose Culture Branding. Her friendship with Christine blossomed through family friends, quickly evolving into a partnership rooted in a shared love for Purpose Culture’s mission. Dusty’s role isn’t just about aesthetics; it’s about creating a meaningful impact that aligns with the core values of the brands they represent.

Alongside her work in branding, Dusty is a Postpartum Doula, dedicated to supporting mothers through one of life’s most transformative experiences. Her heart lies in nurturing the wellbeing of new moms, offering guidance and comfort as they navigate the beautiful chaos of motherhood.

Dusty finds joy immersed in hands-on projects. Whether it’s masonry, rock tumbling, or painting, she thrives when she’s creating something tangible. She stays grounded with weightlifting, running, & is always game for an outdoor adventure. Dusty is a proud mom of three young and spirited boys, keeping her on her toes while teaching her some of her greatest lessons in life. 

Dusty Gibbs deeply believes that purpose and passion can coexist beautifully. Purpose Culture has given her the incredible opportunity to weave together professional aspirations and personal fulfillment.

Dusty Gibbs

Make it stand out.

  • "Purpose Culture has overall the best products, the quality of their products are so soft, comfortable ad affordable. They fit perfectly for any body shape! I've bought so many items from their online store and will continue to purchase to use these items in my daily routine as I work out and just lounge."

    Arleen Estrada

  • "I know Christine on both a professional and personal level and am so grateful to know such a wonderful and kind person. I've referred my psychotherapy clients to Christine for Trauma Informed Yoga and received very positive feedback. Clients have reported that she has helped them regulated their nervous system through the use of breathwork and other mindfulness practices. I've also witnessed significant results in my clients after they start working with her. She has done so much to serve her community and has helped many improve their mental, physical and spiritual health. She is inspirational, talented and knowledgeable, and I would highly recommend working with her."

    Noura Bermudez

  • "Christine's teaching style is unmatched! Her calming voice paired with meditation and visualization is a perfect start to class. But don't be fooled, Christine will guide your mind and body through a powerful challenging practice."

    Lori Boyer

  • "As an avid podcast listener on a continuous life improvement journey I enjoy Christine's podcasting style from the way she start's her podcast with grounding (Prana) to her podcast topics and interviews. Love the questions and her interaction with her guests."

    Butch Barbata